The Deity brand has been around a while now but it's fair to say after a re-branding in 2017 they've taken things to another level. We've been keeping a keen eye on their growth and watching the product range expand and grow in quality, now proudly selling their range of great products in store. So what makes a Deity product?
Deity is a brand run by husband and wife duo Eric and Sadie. They're addicted mountain bikers who share a continuous drive for progression which translates directly into the Deity products. The product range is designed with large amounts of rider feedback from Deity's extensive and highly regarded athlete roster featuring the names of Cam Zink and Tyler McCaul. This rider feedback combined with advanced technologies and unique styling results in a one of a kind range of mountain bike components. As the bike industry grows and corporations flex their muscles in the pursuit of greater wealth Deity is yet another example showing that passion and dedication to the craft can and will result in the best MTB products.
Deity have everything you need to complete your cockpit and match it all together perfectly at the same time. Their range of bars, both alloy and carbon mostly have a 9 degree back sweep and 5 degree up sweep for a controlled and comfortable angle. With a range of price points they start at $89.95 for the 'Topside' alloy bar and climbing right up to $274.95 for the top of the line carbon 'Skywire' handlebar. The Deity Copperhead stem come in all the different sizes and styles a trail / enduro mountain biker could need in all of the stunning Deity colours as well.
Deity also have one of the most comprehensive flat pedal ranges on the market, strengthened by the recent edition of the 'Deftrap'. The 'Deftrap' is their composite platform option while the 'Black Kat' is one of our favourite alloy pedals with great quality bearings, reasonably light and have a tonne of grip. The 'Blade Runner' and top of the line 'TMac' complete their pedal lineup with something for every Australian flat pedal MTB rider in their range.
If you want to see some of the products from this on trend and innovative brand check them out our Deity Components Online or better yet, come into For The Riders Brisbane mountain bike store and see them in the flesh.