Cushcore offer a rim insert that is designed to not only protect your rim but increase ride quality. Helping absorb trail impacts and also allowing riders...

The original Hightower captured many riders as an all conquering 29" trail bike. For 2020 Santa Cruz have taken it one step further, reinventing the...

One of the most important parts of going fast is slowing down, proper braking will make you a faster, more efficient rider. The tracks we...

You’re all booked in for the dream riding holiday with your mates. You’ve put in the Km’s before the trip, scoped out all the tracks...

It’s a well-known fact that Giant are the biggest high-end bike manufacturer in the world. It wasn’t always the way though. Founded in 1972 they...

We're please to announce that we have a new boutique brand joining the For The Riders range. A brand that already has heads turning, riders...

The 'Enduro' bike category is a fiercely competitive place for manufacturers right now. There are a tonne of good bikes out there. But when you're...

For The Riders support a number of racers who compete locally, nationally and even internationally. Andrew Cavaye is a top end rider and having taken...

With a rich brand culture based on the ‘good old days’ ‘FastHouse’ combine modern technologies with timeless styling. ‘FastHouse’ holds near and dear the days...